See the system
Map the whole operation before poking random buttons.
Perth, Western Australia · probably awake
One bloke.
Too many systems.
I’m Jeff. I build software companies, automate the boring bits, run a small nation-state’s worth of infrastructure, and give servers names that sound like your mates at the pub.
FOUNDER EffectXBUILDER Product & platformUPTIME Emotionally best-effort
BUILD THE THING✦SHIP IT PROPERLY✦WATCH THE LOGS✦GIVE THE SERVER A NAME✦MAKE IT LESS BORING✦
BUILD THE THING✦SHIP IT PROPERLY✦WATCH THE LOGS✦GIVE THE SERVER A NAME✦MAKE IT LESS BORING✦
01 / THE OPERATOR
Founder energy.
Operator habits.
Jeff builds technology that turns messy work into calm systems.
The common thread is practical ambition: project delivery, queues, governance, security, records, automation—the useful machinery behind organisations that need to get things done.
He likes strong ideas, direct answers, futuristic interfaces, proper security, and products that feel considered all the way down to the favicon. “Good enough” is usually followed by “now make it out of this world.”
Make it real
A working deployment beats a beautiful slide deck every time.
Go harder
If it still looks sensible, there may be one more pass in it.
Keep watch
Health checks, backups, security telemetry. Quiet competence.
02 / THINGS CURRENTLY ESCAPING THE LAB
A portfolio with
commit history.
Not concepts. Actual software, live on the internet, with databases and certificates and all the other exciting adult supervision.
001
AI PROJECT DELIVERY
PROJENTA.IO ↗
002Projenta
Calm project management for delivery teams: plans, RAID, reporting and the truth about what’s actually going on.
ACCESS GOVERNANCE
ORDANTRA.COM ↗
003Ordantra
Identity, access and lifecycle governance without losing the plot.
POLITICAL INTELLIGENCE
CROSSBENCH.IO ↗
004Crossbench
Australian parliamentary data made legible, searchable and useful.
QUEUE OPERATIONS
QUEUEM8 ↗
HQQueueM8
Less waiting, clearer flow, calmer humans. A noble pursuit.
THE MOTHERSHIP
EFFECTX.COM.AU ↗
EffectX
The technology studio behind the builds: software, automation, product thinking and infrastructure that earns its keep.
03 / UNREASONABLY WELL-NAMED INFRASTRUCTURE
Meet the
machine room.
A distributed cast of servers, agents and systems doing useful work across Western Australia and beyond. Enterprise architecture, but everyone gets a nickname.
PRIMARY OPERATIONS
ONLINEBazza
Home of Archie. Mission control. Chief button enthusiast.
PRODUCTION
ONLINEper-web
Where the serious internet lives.
COMPUTE
ONLINEpve
Virtual machines all the way down.
THE OTHER ONE
ONLINEShazza
Still part of the family. Has opinions.
04 / OPERATING DOCTRINE
“Can we automate it?”
Usually followed by doing exactly that.
Curious enough to start. Stubborn enough to finish.
Technically online.